Insights
Signal, not noise.
Field notes for anyone accountable for making AI work - what actually ships value, from pilot to production. No hype, no tool reviews. Published in The Wayfinder.
The Wayfinder
What we write about
The Question Before Every Build: Should You Just Buy It?
Before you build anything, ask whether somebody already sells it. If they do, buy it. Build only the thing nobody sells, the way you work.
The Half-Billion-Dollar Chatbot
AI-washing survives only as long as nobody tests it. Three questions price any AI claim before you sign, and Builder.ai is the proof.
How to Write a Prompt When You Do Not Know What You Want Yet
You do not need to know what you want. You need to recognise it when it appears, and a method that makes it appear sooner.
One Founder, Many Hats: Where AI Actually Lightens the Load
Hand AI the work you can mark faster than you could do it yourself, and keep the work you would have to redo in order to check.
AI Adoption Is a Change Problem Wearing a Technology Costume
The failure data is lopsided. Most stalled AI pilots break on people, process and incentives, not the model, and one honest question tells you which.
Read enough to wonder where you stand?
The writing comes out of the same eight areas we map every business against. You can read them in full, or map your own business in under ten minutes.