Building your own tool feels thrifty but usually costs more. A three-check test for deciding when to buy off the shelf and when a build earns its place.
PRACTICAL BRIEF · SHOULD YOU JUST BUY IT?
📍 IN BRIEF. Building your own tool feels thrifty and is usually the expensive option, because you pay in the one currency you cannot top up. Before any build, ask whether somebody already sells it. If they do, buy it and move on. Build only the thing nobody sells, the thin layer that encodes how you specifically work.
Put the thinking to work
Make your map in ten minutes, or talk through the highest-value place to start. Both stay on the Isochrone Consulting site.
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The thinking we charge for, written up for anyone who wants to run it themselves.
You do not need to know what you want. You need to recognise it when it appears, and a method that makes it appear sooner.
Read →Hand AI the work you can mark faster than you could do it yourself, and keep the work you would have to redo in order to check.
Read →AI-washing survives only as long as nobody tests it. Three questions price any AI claim before you sign, and Builder.ai is the proof.
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